Food Packaging for Harrods, London

Harrods is one of London’s iconic landmarks, It’s history starts with being a small tea merchant to what we know it as now, a luxury retailer, which is visited by millions each year.

Food packaging for Harrods is a key driver for their business. Shoppers wait for seasonal packaging year after year, it’s part of tradition. All designs draw from the store itself from using patterns that are found on the original hand painted Victorian tiles in the famous Food Halls, to the filigree ornaments that sit above the main front door which are duplicated onto the tea boxes as a subtle print.

Most of these were created for International partners, who wanted their customers to take a piece of iconic London history home with them.